| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 2075 | The Fashion Channel | Stahl, Wendy | Marketing | Services Marketing( BMA5505 ) |
| 2 | 9-107-055 | Bancaja: Developing Customer Intelligence (A) | Martinez-Jerez, F. Asis;Miller, Katherine | Marketing | Services Marketing( BMA5505 ) |
| 3 | 9-500-015 | Autobytel.com | Moon, Youngme | Marketing | Services Marketing( BMA5505 ) |
| 4 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Services Marketing( BMA5505 ) |
| 5 | 9-504-028 | Virgin Mobile USA: Pricing for the Very First Time | McGovern, Gail | Marketing | Services Marketing( BMA5505 ) |
| 6 | 9-506-060 | Cabo San Viejo: Rewarding Loyalty | Moon, Youngme;Schulman, Seth;McGovern, Gail | Marketing | Services Marketing( BMA5505 ) |